Social Media and New Media Workshops at the NAB

Yesterday was social network workshops one after the other. Leesa Barnes (leesabarnes.com) from Toronto led a highly interactive two-hour program in the morning about how to use social sites to generate sales leads. That was an eye-opener for me although I have yet to implement what I learned from the podcast expert. She took her undergraduate degree in history, found herself hired as a project manager because of her organizational skills and didn't look back. She now has established herself as an Internet expert, does phone consultations ("so I don't have to leave home") and "webinars."
 
In the afternoon I attended two workshops by Paul Vogelzang with the PR firm Porter Novelli who with his wife and two other partners launched the highly successful podcast, Mommycast (mommycast.com). The program was the first podcast to obtain the sponsorship of a Fortune 500 company (one report said for $100,000 the first year) and was credited by Warner for 25% of ticket sales for March of the Penguins after Mommycast plugged the movie on their podcast.
 
The last workshop I attended was led by Alex Lindsay, founder of Pixel Corp, who told the audience these were exciting times for digital videomakers. Look at how the equipment and technology have advanced just in the past year. He thinks small consumer and prosumer camcorders will continue to add revolutionary features in the coming year.

Posted via email from Duende Arts